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1/20/2008

Why Homes Don't Sell
Overpricing. - Some home sellers want to price their homes way above market value, because they think the cushion gives them more negotiating room. But what overpricing actually does is eliminate potential buyers who won't consider going inside the home to begin with. Getting them INSIDE and falling in love with the property that is listed close to the price you need to sell at is the best option.

If homes in competition to yours are priced higher, yours will stand out and be placed on the top of the list for buyers. (The competition will eventually lower their price, while your house is SOLD)

It doesn't matter what you want for your property, what's important is what your property is worth.
Make sure your agent provides you with plenty of research and realistic values for your street, home, area, and current market conditions.

Location. - Your home will never be suitable for ALL buyers no matter how perfect you think it is. Appealing to the general population may not be an easy task for you. If your home is on a busy street, corner lot, rural area, less than 3 bedrooms, in a declining market etc. It may take longer to find the right buyer.


Curb appeal and outdated components. - Most buyers will initially drive by a property. If it does not appeal to them from the outside, they usually won't bother making an appointment. Even though the inside may be completely remodeled! Other buyers may fall in love with the exterior, while the inside NEEDS major remodeling. Finding a happy medium is crucial. Contact me to find out ways to add appeal to both inside and outside. My website offers great tips for sellers.

Marketing, Marketing, Marketing. - In today's current buyer's market, the Cleveland Ohio area is literally flooded with homes for sale. This is important to understand and consider. Buyers can be more selective. Your home needs to be marketed correctly. Selling on your own, with a limited resource Broker, or cutting corners to save money, may all be hurting your precious "New home on the market" time period. Find out what your Agent intends to do to sell your home. Ask about an Internet presence! There is no reason your home should not be viewed by EVERY potential buyer. If your Agent's marketing is outdated, chances are, your home will sit. Remember 85-90% of all buyers are on the Internet searching!


If you need assistance, don't hesitate to contact us anytime. Realty One Real Living agents, assisting buyers and sellers in all areas of Ohio. Cleveland Akron, Medina, Lorain, Portage, Summit, Lake, and Ashtabula counties.

2 Comments:

Anonymous Anonymous said...

The market may be flooded with homes for sale - but it's not LITERALLY flooded with homes for sale, since flooded in this case isn't used in the literal meaning, but as a figure of speech.

January 21, 2008  
Blogger Cecilia Sherrard said...

Actually a few months back it WAS literally flooded here in Ohio... =)

Thanks for the red marker correction!

January 21, 2008  

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